A Doctor's Thank You to Tom Brady

As a pediatrician, I see firsthand the devastating effects SODA has on a young child's body.  Encouraging a child to tackle and overcome  soda addiction is always a tough battle.  Youth are inundated with messages about the glorious life of Coke & Pepsi from sport stars like Drew Brees  and Lebron James.  

10 days ago a HISTORIC event in the global health movement to halt the soda fueled diabetes epidemic was dropped in our lap by the NFL's top quarterback. Tom Brady, aka TB12, unleashed a game changing denunciation of BIG SODA, calling SODA, "POISON FOR KIDS."   Check out the audio clip below if you missed it… 

As public health advocates, educators, doctors, and parents WE MUST AGGRESSIVELY PRAISE & PROPAGATE THIS BRAVE DENUNCIATION.  We must vigorously support Tom Brady's defection from the status quo; a status quo that pads the wallets of NFL execs & Big Soda fat cats while riddling the innards of our youth with poison pop.

THANK YOU TOM BRADY for helping me reach the throng of young Brady fans with this life changing message.  When we empower youth with the truth about the devastating effects of SODA, they choose HEALTH over a life of chronic disease and slow death. 


Kevin Strong, MD, community pediatrician, Founder of Dunk the Junk and the Leader of Operation: DEFEAT SODATRON 




BIG SODA plagiarizing the  BIG TOBACCO playbook.   (Mark Bittman on Big Soda like Big Tobacco)

The Killer CAN, like the CANCER STICK, will commit millions of unknowing children to a LIFE of chronic disease UNLESS we UNITE in an aggressive OPERATION to #DEFEATSODATRON…. Unite to be #NCDFREE.  



Curious about OPERATION: #DEFEATSODATRON click this highlight reel from #DEFEATSODATRON #miami … "They say you will lie with pleasure.  SODA is NEWPORT.  Are you ready to DIE?"  C Rayz Walz #generalWALZ https://www.youtube.com/channel/UCxcxzNx3wAIXxwswnHFsQog


There will be no glowin’ machines masquerading as dreams.  SODA IS A GLOBAL HEALTH NIGHTMARE ... a pharmaceutically laced, thirst inducing, SUGAR BOMB.  

University of California San Francisco Pediatric Endocrinologist Dr. Robert Lustig (co-Founder of the Institute for Responsible Nutrition)  leads off the Citizen Coke instrumental with the words…


#SODAisPOISON Mural #NCDFREE #Boston Launch

Enraged by the tactics of BIG SODA….convert RAGE to a precise & peaceful dismantling of SODATRON.   To join the #DTJcrew, hit us up at Learnmore@dunkthejunk.org OR better yet THRU OUR SOCIAL MEDIA OUTLETS… 









COMING…THE IDES OF MARCH... #SODATRONBOMBS MURAL with aerosol dream team          RICH of Portland, Maine                 KEO of Brooklyn, NY                     VYAL from Los Angeles     at the Center for Maine Contemporay Art in Rockport, Maine with special guest Bronx rapper, DTJ cipher General…. General C-Rayz….C-Rayz Walz and film & photography with MaineProject. and breakdancing with KEA.

#NoGlowinMachines #NoSippinGrenades 

#DTJcrew : Dunk The Junk Photographer & Filmmaker Corey McKenna


Corey Mckenna
Corey used to open and run corporate cafes as an Executive Chef in Southern California, where he began his journey into photography by capturing his surroundings which typically involved beach, surf, and skateboarding. After a move back to Maine from the West Coast, Corey started maineproject.com to share the stories of people and places he was experiencing. These stories are told through photographs and film making. These days he spends his time shooting for various clients and for his personal projects.




HUMAN FOIE GRAS production subsidized by Uncle Sam

A horrific headline not far from the truth.  


Every year the federal government purchases billions of dollars worth of soda through Federal SNAP dollars (Supplemental Nutrition Assistance Program). Soda is a pharmaceutically laced, thirst inducing, SUGAR BOMB that causes rapid addiction and leads to massive consumption of high fructose corn syrup.    Youth are force-fed mistruths about the glorious life of soda through stars like Lebron James and Katy Perry.



Like a goose fattened by force-feeding corn with a feeding tube; our unknowing, SODA drenched livers turn fatty… HUMAN FOIE GRAS… a condition termed NAFLD  (nonalcoholic fatty liver disease).  

NAFLD is now the leading cause of acquired liver disease in children with rates estimated at close to 10 percent of children, with Latino youth disproportionately affected.  It is estimated that 10 percent of affected youth will go on to need liver transplantation to survive, thus 1 in 100 children in the United States will require liver transplantation from overconsumption of SODA and sugar.   Adult liver doctors predict that within the next 10 yrs, NAFLD (Human Foie Gras) will be the leading cause of liver transplantation in this country.   

NAFLD is NOT the only global health epidemic flourishing under KING COLA's reign.  1 to 2 sugary drinks per day increases your risk of type 2 diabetes by 25 percent.


 One soda a day increases a child's risk of becoming obese by 60 percent.

 One soda per day increases your risk of heart attack by 20 percent.  Soda is also linked to increased risk of certain types of cancers. 

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This is when you expect the leader of the village to STEP UP and make BIG CHANGES.

 In 2008 the current administration floated the idea of a National Soda Tax.  That same year lobby money from BIG SODA went up 30 fold in Washington and the soda tax proposal vanished.  Alas, along comes Michelle Obama's bold initiative to reverse the childhood obesity epidemic.  Unfortunately, FLOTUS's  Let's Move campaign disappoints,  redirecting the pubic eye towards exercise and away from the REAL culprit…. the overconsumption of SODA, sugary drinks, and SUGAR (In 2012 we pleaded with First Lady Michelle to rename campaign#LetsNotDrinkSugar )   Political impotence has left SODATRON's evil empire unchecked.  Through money, lies, and political ties BIGSODA pumps poison to our progeny.   


1)  A National Tax on SODA & sugar laden drinks (it's working in Mexico).

2)  Utilization of soda tax revenue to reverse the childhood obesity epidemic by actions such as serving real food at schools (chocolate milk is NOT milk),  eliminating food deserts through the creation of urban gardens (like the Ron Finley Project), and subsidizing the purchase of real food for SNAP participants. 

3)  Disallowing the purchase of soda, sugary drinks, candy, and junk food with SNAP money.  IF you are wondering how low income families will afford to purchase real food, please refer back to action item #2. 

4)  Join the Dunk the Junk crew (#DTJcrew)  on our rebel mission to overthrow the evil SODATRON empire.  OPERATION: #DEFEATSODATRON.  You can find us @dunkthejunk on instagram,  @dunkthejunkfood on twitter,  at dunk the junk on BANDCAMP,  at DEFEAT SODATRON on youtube &  at  Dunk the Junk  on Facebook.  

To quote rapper Killer Mike, it's "US against the MACHINE."  

   Check out hashtags  #DEFEATSODATRON   #WEgotBEEF   #DUNKTHEJUNK 

#opentruth  from our friends at opentruthnow.org 

#MOMSnotLOVINit used frequently by allies like @CaseyHinds  @nyshepa  @StopCorpAbuse

#SugarScience from our friends at sugarscience.org

Check our track…. The Sip Of Death with the brilliant BRONX rapper C-Rayz Walz, with street art by RICH & KEO,  produced by Zombie Beats,  and mixed by Bl'eve Brown.   

Dr. Vivek Murthy, Surgeon General of the United States, the time is NOW.  #sodataxNOW    We must show love for the livers of the little ones.  We must protect the pancreas of the progeny.  The science is clear, SODA IS KILLING OUR KIDS.  Time for the leaders in public health policy to FLEX their HULK MUSCLES and break free from the shackles of BIGSODA.  

Dr. Murthy…. "BE THE CHANGE THAT YOU WISH TO SEE IN THE WORLD."  --GANDHI.    We got your back.  


Dr. Kevin Strong & the #DTJcrew